News Release: 10 October 2014
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Nielanell is an exciting knitwear studio, based in the small village of Hoswick in Shetland, a place of pilgrimage for those in the know.
Nielanell’s collections - now available online at www.nielanell.com - combine innovation and artisan tradition in striking designs combining high-quality merino and cashmere with high-tech fibres.
Colourways are rarely repeated, constantly being updated in limited collections and one-off designs. Collections include capes, snoods, boat-neck jumpers, tunic dresses, accessories and home accessories, all designed and produced by a talented, locally based team.
The complex designs and intricate knit structures balance softness and warmth with lightness and fluidity in surprisingly simple, wearable pieces that seem to achieve the impossible, effortlessly fitting and flattering all ages and sizes.
Comfort and practicality are as important as individuality: perfect for those who won’t wear ‘itchy’ wool, ideal for travelling and hand-washable.
Rigg especially, is a distinctive knit with air pockets that create warmth, lightness and bounce, just scrunch it up and shake it out. Available in a versatile range of styles including the most versatile of all, Vaarie, a jacket you can wear upside down.
Designer Niela Kalra explains her approach: “I believe we form relationships with what we wear. I try to design simple styles that we each wear in a different way. My designs look unique on each individual person, purely because we all wear things with our own sensibility.”
The launch of www.nielanell.com comes on the back of international exposure for Nielanell following the commission to design the official garments for 100 Shetland fiddlers who performed at The Royal Edinburgh Military Tattoo in August 2014.
NOTES TO EDITORS
- Photographer credit: Angus Bremner
- For more information or photography contact Fiona Duff on 07917 692870 or Nielanell on 01950 431 516 / 07971 581032. www.nielanell.com